Geralyn (aka "G") has held leadership roles with some of the most iconic brands in the fitness industry, including: Equinox Fitness, Nike, EXOS
and Weight Watchers.
From 2004-2013 Geralyn was the Senior Director of the Equinox Fitness Training Institute (EFTI) for the Equinox Fitness chain. In that role, Geralyn was responsible for: redefining the educational content and process for all Equinox trainers, creating the Equinox Academy training program and providing on-going education for over 2000 trainers in 70 clubs across North America and the UK. At the end of her tenure with Equinox, Geralyn was awarded the "Noxie" for "Lifetime Achievement in Creating an Educational Culture".
From 2013-2017, Geralyn was the Global Director of Performance and Fitness for Nike, Inc. where she oversaw the re-launch of The Nike Training Club App and led the strategic reset of more than 700 trainers in the worldwide Nike Trainer Network.
From 2017-2018 Geralyn had two leadership roles at Flywheel Sports, Chief Content Officer and Chief Talent Officer. In that role she was responsible for: defining the fitness experience, ensuring class quality and for the professional development of over 400 instructors in 42 locations nationwide.
From 2018-2021 Geralyn had two leadership roles at EXOS (formerly, MediFit/Athlete's Performance). Initially she was the Vice President of Member Services, a role in which she was responsible for launching a new suite of ancillary services to the 300 plus corporate locations. During the pandemic shutdown, Geralyn she transitioned to Vice President of Fitness Staff Development, where she was responsible for the training and development of 1200+ fitness professionals across the EXOS portfolio.
From 2021 to 2022 Geralyn was the Head of Talent & Programming for Forme Life, a start-up competitor to Mirror and Tonal. In that role she was responsible for selecting, training and managing the on-air talent and for defining the fitness programming.
Most recently, Geralyn was the first-ever Global Head of Coaching for Weight Watchers, Inc. A role in which she was responsible for the learning & development and quality assurance of 4000+ coaches internationally.
Before moving into her leadership roles, Geralyn was a full-time personal trainer and group fitness instructor for over a decade. Geralyn has an undergraduate degree in psychology from New York University and a Master’s Degree with Honors in Exercise Physiology from Columbia University. She is certified as a Strength & Conditioning Coach by the National Strength & Conditioning Association .
Geralyn is the author of Fit and Female: The Perfect Fitness and Nutrition Game Plan for Your Unique Body Type. She has an extensive media background, having served as the resident fitness expert on two national television shows, Prevention Magazine’s BodySense (with Mike Rowe) and Simplify Your Life. She has also been featured on: The Today Show, CBS Morning Show, Fox and Friends and The Doctor Oz Show among many others.
Geralyn speaking about following her passion and finding her path in the fitness industry at the National Strength and Conditioning Association's National Conference.